Privacy Policy

Hillbilly Hydration, LLC · Effective October 17, 2025

1. Introduction

We recognize that you may be concerned about our use and disclosure of your personal information. Your privacy is very important to us, and the following will inform you of the information that we, Hillbilly Hydration, LLC, may collect from you, and how it is used.

2. Information Collection

We may collect non-personal information, such as a domain name and IP address. The domain name and IP address reveal nothing personal about you other than the IP address from which you have accessed our site. We may also collect information about the type of Internet browser you are using, operating system, what brought you to our Website, as well as which of our Web pages you have accessed.

Additionally, if you communicate with us regarding our Website or our services, we will collect any information that you provide to us in any such communication.

2.1 Information NOT collected

Hillbilly Hydration, LLC does not collect any personal health information from our website visitors. Third-party vendors, such as Docovia, GFEase, and PracticeQ, may collect additional personal health information to assist in providing services. In accordance with privacy laws, you have the right to contact third parties regarding your information. Please see affiliate privacy policies on their websites in order to understand your rights.

2.2 Information collected

The Hillbilly Hydration website collects the following information, on an opt-in basis, for customer service and marketing efforts:

• Names
• Email addresses
• Phone numbers

3. Information Use

We use the collected information primarily for our own internal purposes, such as providing, maintaining, evaluating, and improving our services and Website, fulfilling requests for information, and providing customer support.

Mobile opt-in and information obtained as part of the SMS consent process or numbers for the purpose of SMS are not shared with any third parties or affiliates for marketing or any other purpose.

4. Your Rights in Respect of Your Personal Data and PHI

In accordance with applicable privacy laws, including the Health Insurance Portability and Accountability Act (HIPAA), you have the following rights regarding your Personal Information and any Protected Health Information (PHI) that may be collected through our website or its associated services:

• Access and Review: request access to and receive a copy of your Personal Information and PHI collected via our website, whether held directly by Hillbilly Hydration, LLC or by authorized third-party service providers such as Docovia, GFEase, and PracticeQ.
• Update and Correction: request updates or corrections to any Personal Information or PHI that is inaccurate or incomplete.
• Erasure: request deletion of your Personal Information and PHI when it is no longer necessary for the purposes for which it was collected, or when deletion is required by applicable law.
• Restriction of Processing: in certain situations, such as when the accuracy of your Personal Information or PHI is contested, request a restriction on processing while the matter is under review.
• Objection to Processing: object to the processing of your Personal Information or PHI, particularly in relation to direct marketing or automated decision-making based on your data.

While Hillbilly Hydration, LLC may not directly store or process all data collected via the website, certain third-party platforms or vendors such as Docovia, GFEase, and PracticeQ may do so on our behalf. These third parties are contractually obligated to handle PHI and Personal Information in accordance with HIPAA and other applicable privacy regulations.

5. SMS Terms of Service

Mobile opt-in and information obtained as part of the SMS consent process are not shared with any third parties or affiliates for marketing or any other purpose. If you have consented to receive text messages, you may receive messages related to Customer Care, Account Information, and Marketing.

You can opt in by filling out a website form; the opt-in received will be TEXT JOIN. Message frequency may vary, and message and data rates may apply. You can opt out at any time by texting STOP; reply START to resume. For assistance, text HELP or call (573) 284-1776. Full SMS terms are in the Terms of Service and the signed PDF above.

6. Security

We follow generally accepted industry standards to protect the information submitted to us, both during transmission and once we receive it. Sensitive information is encrypted in transit. While we use encryption to protect sensitive information transmitted online, we also protect your information offline — only employees who need the information to perform a specific job are granted access to personally identifiable information.

7. Cookies & Analytics

This section describes how cookies work on this website today. It is newer than the signed PDF above, which predates the consent banner.

We use two categories of cookies:

• Strictly necessary. Required for the site to function and to remember your cookie choice. Always active; these cannot be switched off.
• Analytics. Google Analytics 4 and Microsoft Clarity, which show us which pages are useful and where visitors get stuck. These load only if you accept. If you decline, they are never loaded — no analytics cookies are set and no data about your visit is sent.

These tools record standard technical information: pages viewed, approximate city-level location derived from your IP address, referring site, device and browser, and time on page. It is aggregated, is not used to identify you, and is never combined with any health information. We do not use advertising or cross-site tracking cookies on this site.

Your cookie choices

• Choose Accept or Decline when the cookie banner appears. Declining leaves the site fully functional, including booking.
• Change your mind at any time — reopen your cookie choices.
• Clear cookies and site data in your browser to reset the choice.
• Install Google's Analytics Opt-out Browser Add-on to opt out of Google Analytics across all sites.

8. Sharing

We will not sell or otherwise provide the information we collect to outside third parties for the purpose of direct or indirect mass email marketing. We will disclose personal information and/or an IP address when required by law, or in the good-faith belief that such action is necessary to cooperate with investigations of purported unlawful activities, to protect and defend the rights or property of our Website, or to identify persons who may be violating the law or the rights of third parties.

9. Links

This Website may contain links to other sites. We are not responsible for the content or privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of any other site that collects personally identifiable information.

10. Surveys & Contests

From time to time our site may request information via surveys or contests. Participation is completely voluntary and you may choose whether or not to participate. Contact information will be used to notify winners and award prizes. Survey information will be used for purposes of monitoring or improving the use and satisfaction of this site.

11. Changes & Contact

If we make changes to our Privacy Policy, we will post those changes on this page. Please review this page periodically to remain up to date.

If you feel that we are not abiding by this privacy policy, contact us immediately by telephone at (573) 284-1776 or by mail, Attn: Privacy Officer, 5402 Bus 50 W. Unit 1, Jefferson City, MO 65109.